dennis lagman
Mixed Methods Research Leader
Hello
I’m a mixed methods user research leader driven by human insights and undiscovered truths.
I help companies uncover the needs, behaviours and motivations that guide user-centric, evidence-based decision making in the product development and design process.
Recent Work
Informing the design of ecobee’s award-winning Smart Thermostat Premium
Perfecting the NFL ALL DAY Playbook experience
Scoring the perfect content mix for NBA Top Shot
Redesigning the Binance.US app to help customers do more with their crypto
Testimonials

“I worked extremely closely with Dennis during multiple product launches at ecobee, and found him to be one of the most collaborative, strategic, and inquisitive people I have ever worked with. He doesn’t shy away from a challenge, and always motivates those around him to think big, or think differently.
Dennis was a true thought partner on many projects, and the impact he has made in setting up the user research function at ecobee will last a long time. I count myself as one of the lucky ones who had the pleasure to work with Dennis, and our products at ecobee are immeasurably better-designed and better-produced because of his and his team’s efforts.”
– Candy Lee, Chief Marketing Officer @ Homebase