experience
background
I have over 10+ years of experience conducting generative and evaluative research, leading and managing research teams, and exploring the behaviours and motivations of users.
I’ve successfully scaled the user research practice from the ground up for multiple organizations; ensuring that the voice of the user is continuously embedded in company culture, product development processes and design systems.
My strengths are in mixed methods research on new products and services, where I strategically combine quantitative data with in-depth qualitative insights to expand evidence, improve credibility of findings, and to more effectively answer research questions.
Before transitioning into user research, I worked as a UX Designer for over 6 years, where I primarily focused on UI/UX design, visual design and prototyping.
Education &
certification
User Experience Researcher Certification | Experience Thinkers
Insights Professional Certification in Analytics | Insights Association
Master of Design in Inclusive Design | OCAD University
BBA, Honours Degree in Marketing | University of Manitoba
Past speaking engagements
Research Skeptics to Believers | Insights Association
Fostering a User-centric Culture from Scratch | ConveyUX
Research Operations, Master Class | UX Research TO
Bringing the User into the User Story | UXD Toronto Meetup
COMPANIES & CLIENTS
Testimonials
“As the only researcher within Dapper Sports, Dennis has made an immediate impact on the team with his research expertise. He’s supported design practitioners with research initiatives, arming them with the tools and frameworks to improve the quality of their work. He’s an active member in design rituals and brings a customer-obsessed lens to every conversation and interaction.
There is no obstacle that Dennis can’t overcome. He is able to adapt to different environments, constraints, and always finds some way to bring the voice of the customer into the process. So much so that customer validation is now seen as a critical step of the product development process.”
– Jacqueline Chow, UX Design Leader @ Dapper Labs
Availability
I’m currently available for project based or freelance user research opportunities.
I offer a full set of qualitative and quantitative user research services including usability testing, research interviews, diary studies, focus groups, concept testing, online surveys, field studies, and more. I can augment your team with ongoing support or deliver project-based research from start to finish.
