What I do
I approach research holistically, ensuring that insights are captured across the full product development lifecycle – from identifying the types of people who buy or use a specific product or service, to evaluating how it then performs in the real world.
What i focus on
What people buy
Identifying how people discover, evaluate and buy products and services.
Mainly quantitative research
Supporting marketing stakeholders by providing insights on customer demographics, preferences, needs and buying habits that are then used to identify potential markets.
How people use
Uncovering how (and why) people use certain features products and services.
Mainly qualitative research
Supporting design stakeholders by uncovering user intentions, needs and behaviours that are then used to inform product design and strategy.
How products perform
Evaluating product performance in the world before and after launch
A mix of both
Supporting product stakeholders by evaluating quality and performance issues with respect to functionality, usability, reliability and compatibility.
How i do it
Depending on the needs of your organization, I plan, design and conduct qualitative and quantitative research studies across the problem space and the solution space.
In the problem space, I focus on identifying and defining the problems that your organization is trying to solve. And in the solution space, I evaluate and analyze solutions that have been created to address those problems.
What i’m good at
Qualitative Research
Interviews, ethnography, diary studies, focus groups, user testing, contextual inquiry
Quantitative Research
Surveys, A/B testing, card sorting, tree testing, heat mapping
Research Operations
Recruitment, repository creation, platform & tool selection, supplier management
Research Leadership
Vision, mission, culture, roadmaps, prioritization, hiring, career development
Testimonials
“I’ve worked with Dennis on multiple research projects – with very different subject matter. Each time, Dennis was able to meet with me, walk through my goals and quickly develop a plan that got us moving in the right direction.
Whether it’s discovery research to determine whether an overall concept will be successful, or UX validation to uncover whether your designs are intuitive and impactful for your user, Dennis has the skills to guide you through, execute and highlight the most important takeaways.
I’m looking forward to working with Dennis again in the future!”
– Sorren Isler, Product Leader @ VTS
Availability
I’m currently available for project based or freelance user research opportunities.
I offer a full set of qualitative and quantitative user research services including usability testing, research interviews, diary studies, focus groups, concept testing, online surveys, field studies, and more. I can augment your team with ongoing support or deliver project-based research from start to finish.
